Once dismissed due to its short summer season, the Hamptons hotel market is now booming—thanks to rising demand, evolving travel habits, and investor interest. In the last five years, over 500 rooms have changed hands, with boutique hotels like The Roundtree, Baron’s Cove, and Sunset Beach being bought, renovated, and rebranded as year-round luxury escapes.

Flexible work schedules and pandemic-era shifts have extended the high season, with bookings now stretching from April into December. Nightly rates have surged—often surpassing $1,000—and the appeal of curated, design-forward experiences keeps growing.

With limited zoning and strict regulations, new development is rare, making existing properties more valuable than ever. Owners who embrace the Hamptons’ charm—and its quirks—are finding strong returns in what was once considered a seasonal gamble.

This reinvention has turned the East End’s hotels into serious investments, and the off-season into real opportunity.

🔗 https://therealdeal.com/magazine/june-2025/how-hamptons-hotels-beat-the-seasonality-curse/

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