Summer in the Hamptons has always been synonymous with timeless style—and in 2025, the East End’s retail scene is more vibrant than ever. From high-fashion pop-ups to luxury accessories you can rent or buy, this season brings a curated mix of coastal elegance and big-city fashion energy. Whether you’re strolling down Main Street in East Hampton or exploring new concepts in Bridgehampton and Montauk, these are the must-visit shopping destinations for the season.
Gucci Lido Returns to East Hampton
17 Newtown Lane, East Hampton
One of the East End’s crown jewels of retail, Gucci East Hampton brings back its summer-exclusive Gucci Lido concept for 2025. This coastal-inspired capsule collection features elevated swimwear, refined resort wear, and accessories that channel effortless Hamptons chic. With select pieces available only in this location, Gucci Lido is the ultimate stop for fashion devotees looking for something rare and refined.
Vivrelle x FWRD in Bridgehampton
2397 Main Street, Bridgehampton, NY
Luxury meets flexibility at Vivrelle’s first-ever pop-up retail location, in collaboration with FWRD. Known for its exclusive membership club, Vivrelle is offering an in-person opportunity for fashion lovers to borrow or buy high-end accessories from top designers. Expect summer collaborations, must-have bags, and a curated edit of FWRD’s fashion-forward pieces—all under one ultra-stylish roof.
RH Outdoor East Hampton
69 Main Street, East Hampton
Expanding on its already established RH East Hampton Gallery, RH Outdoor launches a standalone space dedicated to refined outdoor living. From designer furniture and lighting to luxury umbrellas and décor, the space is a showcase of al fresco elegance. Bonus: RH’s complimentary interior design services are available to help you transform any backyard or beachfront into a serene sanctuary.
Whether you’re after a one-of-a-kind handbag, a statement lounge chair, or the latest from Paris and Milan, the Hamptons has never been more stylish—or more shoppable. Stay tuned for more insider tips on where to stay, dine, and unwind this season.
🔗 https://hauteliving.com/2025/05/haute-living-hamptons-guide/770946/
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