Montauk has a fresh new destination for those seeking wellness, beauty, and balance. OMAYO Studios, located at 45 South Euclid Avenue just steps from the Hampton Jitney stop, has opened its doors as a nearly 3,000-square-foot coastal oasis designed to blend simple luxury with a focus on well-being.
Founded by entrepreneur Molly Eldred and experiential marketing expert Amanda Usher, OMAYO was created to be more than just a spa or studio. Instead, it functions as a dynamic hub where rotating brands, pop-ups, and events come together under one roof. The concept is built on versatility — offering everything from workouts and recovery sessions to beauty treatments, shopping, and immersive brand activations.
Visitors can expect partnerships with sought-after names like Fuze House, Bala, and HigherDose, alongside curated retail, wellness services, and community-focused events. The idea is to create a one-stop space where guests can move seamlessly from a morning Pilates class to a sauna and plunge session, browse skincare or fitness gear, and return later for a beauty lounge service or evening activation.
The calendar is designed to be ever-changing, with seasonal programming that might include wellness series, product launches, or get-ready experiences hosted in collaboration with beauty and lifestyle brands. Each visit is intended to feel fresh, unexpected, and aligned with Montauk’s vibrant yet close-knit energy.
OMAYO reflects Montauk’s spirit of community while introducing a modern, experiential approach to wellness and beauty. With its mix of fitness, self-care, and social connection, the space is positioned to become a gathering point for locals and visitors alike — a place where coastal living meets contemporary lifestyle.
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