For generations, East Coast elites have split their seasons between the Hamptons in the summer and Palm Beach in the winter. That same rhythm is now shaping hospitality trends, as brands known in one market increasingly set their sights on the other. One of the latest examples is Mary Lou’s, a cocktail lounge, supper club, and live music venue that first opened in Palm Beach earlier this year and quickly established itself as a social hub.

After its success down south, the Mary Lou’s team has expanded to Montauk, taking over the former Johnny Marlin’s space. The move was made in partnership with NDT Developers, with support from building owner Mike Walrath, who is also behind the Surf Lodge. The aim is clear: to give the East End its own version of the vibrant, immersive nightlife that has made Mary Lou’s a standout in Palm Beach.

Mary Lou’s distinguishes itself with an atmosphere that blends glamour with intimacy. The club’s design, music, and dining all work together to evoke the golden age of nightlife, while offering a modern, upscale experience. Guests can expect evenings filled with energy, live performances, and a sense of carefree enjoyment that feels both nostalgic and fresh.

The decision to open in Montauk reflects the growing overlap between the Palm Beach and Hamptons social scenes. Many of the same guests who frequent Mary Lou’s in Florida also spend time on Long Island in the summer, creating a natural bridge for the brand. For Montauk, the arrival of Mary Lou’s represents not just another new venue, but the latest sign of the East End’s evolution into a seasonal destination that rivals any resort town in the country.

At the same time, the Mary Lou’s team has emphasized the importance of working with the local community. Their approach is to complement Montauk’s identity rather than change it, ensuring the space feels as authentic to the Hamptons as it does to Palm Beach. With its mix of elevated dining, lively music, and warm hospitality, Mary Lou’s is positioning itself to be a fixture on the East End for many summers ahead.

🔗 https://therealdeal.com/magazine/july-2025/the-nights-are-always-long/

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