At just 17 years old, Will Burrell is serving up more than just smashburgers — he’s serving hope, heart, and inspiration to the North Fork community. This summer, Will’s new venture, Will’s Smashburgers, opened inside Center Cuts Gourmet Butcher in Mattituck, offering mouthwatering burgers with a mission that goes beyond the grill.
Each order comes with a handwritten note — a small, uplifting message meant to brighten someone’s day. Whether it’s “Have a great day” or “You’ve conquered 100% of your hard days,” these notes reflect Burrell’s commitment to promoting mental health awareness, a cause that hits close to home.
Burrell’s passion for food and giving back started early. At the beginning of 2025, he launched Will Burrell Events, an events and catering company that has already raised funds for the Gary Sinise Foundation, which supports military families and first responders. With his latest venture, he plans to continue donating a portion of profits to the cause.
A familiar face to Center Cuts, Burrell began working there at 14, forming burgers and helping customers during his summers in Jamesport. Now, in partnership with owner Justin Aranoff, he’s come full circle — running his own pop-up from the same spot where he got his start. He even added picnic tables outside to create a space where customers can enjoy their meals together.
Will’s Smashburgers will feature juicy all-beef patties — $9 for a single and $12 for a double — with the option to top them with American cheese, classic fixings, and a signature savory-sweet onion jam.
Between sizzling burgers and spreading good energy, Burrell is also getting a hands-on education in entrepreneurship — managing taxes, operations, and customer service — all while preparing to study hospitality and eventually pursue a career in real estate development.
Will’s Smashburgers has wrapped up for the summer at Center Cuts — but you can still enjoy his signature burgers through private events and catering!
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