Now in its second summer season at 11 Washington Street, BonBon has quickly become a standout destination for those seeking an elevated sweet experience on the East End. After launching last year, the Swedish confectionery shop has introduced a “revolutionized” candy culture to Sag Harbor, offering a high-end Scandinavian alternative to traditional treats.

Founded in 2017 by Sweden natives Selim Adira, Robert Persson, and Leonard Schultz, BonBon expanded to the Hamptons following significant success in New York City and Brooklyn. The Sag Harbor outpost, tucked just off Main Street, features a sleek interior designed by the Brooklyn-based studio MOB. The shop fits naturally into the village’s curated retail landscape, joining neighbors like Ethel + Row and Sag Harbor Books.

What sets BonBon apart is its focus on high-quality imports and a sophisticated aesthetic. The shop is known for its vast array of “pick-and-mix” treats, including signature gluten-free and vegan-friendly fish candies, complex licorice twists, and various sweet and sour mixes. Their reputation for “candy couture” is further highlighted by ongoing collaborations with luxury brands like Tory Burch, reflecting the founders’ eye for both fashion and flavor.

Since its opening a year ago, the shop has attracted local families and weekend visitors looking for an alternative to mass-market sweets. The founders’ mission to share their Swedish heritage through confectionery has added a vibrant energy to Washington Street, providing a unique point of interest for shoppers exploring the village.

Whether you are looking for a taste of Scandinavia or a beautifully packaged gift, BonBon offers a premium experience in the heart of Sag Harbor. As the 2026 season gets underway, the shop continues to offer an authentic and stylish slice of Swedish tradition to the East End.

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