The East End’s luxury fashion scene is embracing a distinctly wanderlust-driven energy. Love Binetti, the highly celebrated ready-to-wear label from Argentine-born designer Diego Binetti, operates its flagship boutique at 17 Washington Street in the heart of Sag Harbor. Known for catering to the global traveler and modern free spirit, the beautifully styled brick-and-mortar storefront brings an elegant mixture of destination wear, fine accessories, and international artisan goods to the village.
Binetti, a French Culinary Institute alumnus who honed his design eye alongside global fashion publications like Italian Vogue and luxury houses like Bvlgari, originally launched the sister brand to his primary collection to honor bold self-expression. The clothing racks display the brand’s signature romantic aesthetic, featuring flowy tiered dresses, silk patchwork kaftans, delicate puff-sleeve blouses, and textured summer knits. Every garment is crafted to blend a relaxed, sun-drenched resort vibe with a sharp, city-slicker edge, utilizing rich custom textiles and bold floral embroidery.
The boutique functions as a multi-sensory concept store rather than a standard apparel shop. Beyond Binetti’s own clothing lines, the space features a highly curated selection of global lifestyle pieces and fine accessories. Shoppers can browse artisan home fragrances, luxury candles from houses like Fornasetti and Maison la Bougie, and fine jewelry pop-ups curated alongside elite design partners, making the space a comprehensive treasure trove for the modern collector.
Operating as a year-round destination on the South Fork, the storefront successfully bridges the gap between classic coastal charm and international luxury. By giving consumers access to rare, globally sourced goods and expressive independent design, Love Binetti delivers a highly personalized, sustainable shopping experience tailored perfectly to the artistic community of the East End.
Bonastre Paris, Carrie Forbes, Sophique Milano, Brador, Sensi Studio, Maison Boinet, Il Bisonte, Brady, Maria La Rosa, Inoui Editions, Reinhard Plank, Aristide Collection, Dragon Diffusion and Exquisite J; sunglasses by Linda Farrow, Emilio Pucci and PHTOBYA; and fine lingerie by Chiffique. The store also offers candles and fragrances from SOH Melbourne, Ligne St. Barth, Eau d’Italie, and Coqui Coqui.
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