Why Family Offices Are Doubling Down on CRE in 2025

As traditional investments face ongoing volatility, family offices are ramping up their focus on commercial real estate. According to The Wealth Report 2025, 44% of global family offices plan to increase their CRE exposure in the next 18 months.

Why the Shift?

CRE offers long-term stability, income generation, and protection against inflation—qualities family offices value as they move away from riskier markets. Industrial, multifamily, and specialized sectors like data centers and logistics hubs are especially appealing.

A Buyer’s Market

With institutional capital still cautious, family offices are stepping in. Their longer timelines and lower reliance on debt allow them to take advantage of undervalued properties and direct investment opportunities.

What CRE Professionals Should Know

Family offices want off-market deals, sustainable properties, and long-term growth—not fast flips. Those who can align with these priorities will build lasting relationships and unlock significant opportunities as CRE regains momentum in 2025.

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