A vibrant new burst of color is lighting up the East End retail landscape just in time for the peak summer rush. Expanding into the Hamptons for the first time, Saturday Candy Co. has officially debuted its third Long Island retail outpost at 1 Moniebogue Lane in Westhampton Beach. Founded by Sweden native Julia Brandt and her husband, Bo, the boutique sweet shop transitions a widely popular online brand and regional footprint into a permanent South Fork destination.
The storefront is built entirely around the beloved Scandinavian custom of lördagsgodis, which translates directly to “Saturday candy.” Originating in Sweden during the late 1950s as a national health initiative to encourage mindfulness around sugar intake, the tradition limits candy consumption to one designated day a week. Today, the practice has evolved into a cherished weekly ritual where families gather at local neighborhood sweet shops to curate their own personalized treats for the weekend.
What truly sets the shop’s signature inventory apart from traditional domestic candy counters is its conscious focus on premium formulation. Roughly 90 to 95 percent of the imported Swedish confections lining the shelves are crafted using natural flavorings, real fruit juice concentrates, and plant-based dyes derived from natural ingredients like turmeric, spirulina, and safflower. By entirely omitting standard industrial additives and harsh artificial food dyes, the collection provides a cleaner, high-quality option that has rapidly caught the attention of health-conscious parents across Long Island.
Visitors exploring the bright, yellow-walled interior are greeted by an expansive, self-serve “pick-and-mix” wall featuring more than five dozen distinct varieties of imported Swedish confections. The meticulously curated selection spans a vast array of unique textures and shapes, including fizzy tropical bottles, sour raspberry lips, foamy sweet strawberries, and a massive assortment of popular vegan and gluten-free gummy options from Sweden’s renowned Bubs brand. From punchy, sugar-coated sours to smooth marshmallow treats, the Westhampton Beach location offers a playful, experiential journey through authentic European confectionery culture.
Saturday Candy Co.
🔗 www.saturdaycandycony.com
#HamptonsBusiness #WesthamptonBeach #SaturdayCandyCo #SwedishCandy #NewStore #BubsCandy #PickAndMix #LocalCommerce #EastEndLiving