Main Street’s premier retail landscape has officially welcomed a familiar name from further down the barrier beach. Expanding its East End retail footprint with a highly anticipated storefront, Saltwater Clothing Co. has opened its doors at 89 Main St. in Southampton Village. The brand-new brick-and-mortar boutique brings the family-run label’s signature brand of relaxed, high-quality “coastal casual comfort” directly into one of the South Fork’s most iconic shopping corridors.

Born from a deep-rooted love for Long Island’s maritime lifestyle, the homegrown brand has built a dedicated regional following at its established storefronts in Westhampton Beach, Greenport, and Huntington Village. The expansion into the historic heart of Southampton represents a natural evolution for the apparel line, providing an accessible South Fork hub for year-round residents, summer vacationers, and boating enthusiasts alike. The brand specializes in versatile, transition-ready clothing designed to seamlessly carry wearers from an early morning surf cast or boat trip to an open-air village lunch and sunset beach bonfire.

The Southampton inventory heavily features the label’s signature, proprietary textiles engineered to withstand the elements while maintaining a refined aesthetic. Visitors can explore a wide range of breathable options, including their staple BreezeTech™ button-downs, ultra-soft Dream Knit™ quarter-zips, performance polos, and their highly popular “Beach to Boat” shorts. Eschewing loud graphics and temporary gimmicks, the curated men’s and women’s collections lean into a classic coastal color palette inspired by the local environment—highlighting tones like White Caps, Surf Spray, and Coastal Navy.

By establishing a permanent residence on Main Street, the family-run business bridges its deep familiarity with local coastal culture with upscale village commerce. Operating with standard seasonal hours, the new boutique invites shoppers to drop in, experience the custom-dyed fabrics firsthand, and secure pieces built for real-life coastal living.

Saltwater Clothing Co.
🔗 www.saltwaterclothingco.com

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