A compelling retail partnership has taken root along Montauk Highway this summer as Kith Women teams up with luxury membership platform Vivrelle. Running through Labor Day at 2397 Montauk Highway, the joint pop-up transforms a 1,400-square-foot shingled cottage into an interactive lifestyle destination where high-end streetwear meets accessible designer accessories.
Designed with classic Hamptons architectural cues like natural cedar siding and gambrel rooflines, the store features Kith Women’s complete Summer 2026 line. Visitors can browse seasonal swimwear, activewear sets, and lightweight apparel alongside a selection from Kith Kids. Tying the concept together is Vivrelle’s hands-on accessory showroom, where shoppers can rent or purchase coveted handbags and jewelry from top luxury houses like Dior, Prada, and Loewe. Current Vivrelle members are invited to use the venue as an East End hub to swap out their rented bags on the spot, while non-members can sign up for access directly inside the space.
Beyond apparel and accessories, the venue emphasizes community lounge spaces and casual hospitality. The property opens onto a sprawling front lawn equipped for outdoor games, lawn activations, and seasonal events like hosted mahjong tournaments. Guests can order sweet treats and frozen beverages from an on-site Kith Treats counter or grab food from local partner Ronnie’s Pronto, making the cottage as much a gathering spot as a retail store.
By pairing streetwear staples with a flexible luxury closet and interactive food concepts, the collaboration offers a fresh blueprint for seasonal retail out east. The immersive outpost highlights how modern fashion brands are moving away from traditional retail setups in favor of experiential, community-driven destinations.
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